The Holiday season starts with a week of travel, turkey, shopping, more travel, more shopping, and a chance to give back.


Travel Day, Nov. 27
The SECOND busiest travel day of the year. People head home to Mom’s
for some home cooking, and in the case of college students, laundry.


Thanksgiving Day, Nov. 28
Families gather ’round the table, hoping to avoid the inevitable political discussion—at least until dessert. That night, over-anxious shoppers head to the mall to get a jump holiday deals.


Black Friday, Nov. 29
The biggest shopping day of the year!
Still time for that last-minute e-mail blast to your best customers
promoting your holiday specials.


Small Business Saturday, Nov. 30
American Express honors Small Businesses, the backbone of
our economy, by encouraging holiday shoppers to buy local.


Reverse Travel Day, Dec.1
THE BUSIEST TRAVEL DAY of the year. Everyone who was on
the road Wednesday makes the same trip in reverse—
this time bearing leftovers and memories.


Cyber Monday, Dec. 2
Time to start your Holiday Marketing efforts. Retailers follow-up
on Black Friday deals while gift-givers
spend their lunch and late-night hours surfing for bargains.


Giving Tuesday, Dec. 3
Designate an official charity for your business and make a donation.
If you’re a Non-Profit, this is a great time to reach out and reconnect with your donors.