Marketing Your Business
Seminars • Workshops • Coaching
Digital Marketing IS marketing. Are you taking advantage of all it has to offer, or are you still on the fence?
Designer, author, educator, entrepreneur, and speaker, Michael Pilla has built his career at the cross roads of art and technology. Drawing on a record of success that spans over two decades, Michael shares his knowledge, experience, and insights on digital marketing.
He has appeared at events at the Microsoft Center, The Institute for Non Profit Success, Rutgers Small Business Week, among others.
“I would surely recommend Mr. Pilla as a consultant on branding and social media. He is easy to work with, is patient, and does not talk down to those who do not really understand the whole social media thing.”
—Cynthia Blumenkrantz, President, Heritage Trail Association
For more information, email [email protected], call 914-473-0791, or use the form below.
Interactive, Entertaining, and Informative.
Events that guide you through the ever growing maze of Digital Marketing options, helping you to understand which ones will best fit your needs. A partial list of my most popular topics include the following:
My Four Step process for developing a successful Brand that will set you apart from the crowd and appeal to your target audience.
Content Strategy: What to Say, and Where to Say It
Learn to create content that will engage your target audience, achieve your marketing goals, and how to apply it across the relevant platforms.
Usability: You Have a Website, Now What?
Your website is only as good as your User Experience. Learn to look at your site “from the outside in” and build it to meet your customer’s needs.
Beyond pet photos and political rants, Social Media has matured, and Email still delivers the best ROI. See how to combine these two media to build an online community.
Social Listening, Measuring and Monitoring
I discuss the tools and techniques used to manage your Social Media campaigns and determine what your fans/followers are saying about your brand and business.
Email Marketing: Beyond the Inbox
Email Marketing is the most cost-effective form of online marketing. Learn the best practices for design, copy, and list building,
Kaitlin Bundy, Program Manager
Somerset County, Cultural & Heritage Commission