Google coined the term “The Zero Moment of Truth,” or ZMOT, to signify the period before the purchase where the Consumer conducts searches, consults review sites, and checks out social media posts in order to gather information about the product or service they want to buy.
With the economy opening up, and Consumers getting ready to buy again, we are heading toward one big ZMOT, and working it just might be the best way to take advantage of all that pent-up demand.read more
The extended self-quarantine has caused us to find new and inventive ways to maintain our relationships. To help your business succeed in these challenging times, I am offering a number of digital programs designed to keep your name top of mind and your hand in the game.read more
Now that the Corona Virus has grounded the country and sent everyone to their rooms, many people find themselves working from home for the first time.
As with anything, there are Pros and Cons. On the Pro side, if you live in a normal-sized dwelling, there is no commuting. You save the time and money that would have been spent on just getting to work. As for Con’s, you’ll need to exercise an increased degree of self-discipline, and you may experience a sense of isolation.read more
We live in the age of big data. Marketers have access to vast amounts of information about consumer wants needs, attitudes, and behaviors. The temptation, of course, is to tailor your marketing messaging to match the data. If the data says your customers favor the color green, tell them you have greener green than your competitors.read more
The Holiday season starts with a week of travel, turkey, shopping, more travel, more shopping, and a chance to give back. It starts with a Travel Day on Nov. 27th, the second busiest travel day of the year. People head home to Mom’s or some home cooking, and in the case of college students, laundry, before the big day…read more
When it comes to social media, we think in terms of posting, tweeting, pinning, commenting, liking, following, and sharing—but the most critical activity is listening. What does all that activity say about your audience? How do they feel about you, your businesses, your competition, and everything else for that matter? The more you know about them, the better able you’ll be to formulate a more engaging, more effective marketing strategy. But how does one collect, categorize, and analyze that ever-growing, vast amount of user-generated information?read more
Artificial Intelligence is often associated with tech giants like Google and Amazon since it is expensive and requires vast amounts of data. But now, businesses are looking at AI as a way to gain an edge in the marketplace. As AI is continuously migrating from research labs into the world of business, companies are using its power to analyze countless data points to detect patterns in behavior and improve customer interactions, and of course, generate more business.read more
Email marketing continues to be the most effective form of digital marketing. (You’re reading this, aren’t you?) Social Media allows anyone to set up a mini broadcasting network with a global reach. Together they form the foundation of a winning online presence for your business.read more
Proving to be the exception to the adage, “There’s no such thing as bad publicity,” Facebook has been in the news for some not-so-very-good reasons that involved privacy and misuses of the platform. Give credit to Zuckerberg, and Co., at Facebook’s recent developers’ conference, he announced a major reworking of the platform featuring an increased emphasis on privacy, a refreshed logo, a cleaner, faster page design. The question is, what does this all mean marketers?read more
The future is not only calling, it’s talking back. While researching marketing trends for the coming year, I realized that calling them “trends” was like calling the Internet a “fad.” History may well refer to them as Cultural Milestones, developments that are literally coming of age, creating new opportunities and challenges that will change the way we think of, and conduct, business well into the future…and beyond!read more
While you were shopping for that perfect gift this Holiday Season, you probably noticed a rapidly growing list of products built around connectivity. Collectively known as The Internet of Things, IoT for short, they aspire to enhance your life by allowing you to interact with everyday objects. If you have seen the “Be My Guest” number from “Beauty and the Beast” you get the idea.read more
WordPress, the most popular Content Management System in the world, is rolling out a major reworking of, well, everything. Version 5.0 or “Gutenberg,” is named after Johannes Gutenberg (duh), who invented movable type more than 500 years ago. While not as revolutionary as its namesake, this version takes a different approach to content…read more
Relevant, compelling, shareable content is the key to Digital Marketing success. But where is all that great content going to come from, you ask? Well, here are11 Content Marketing ideas that can be implemented right away. Each one is suitable for repurposing, on multiple platforms, in multiple ways, so they’ll go a long way.read more
Getting More by Doing Less. Email marketing is powerful— it is targeted with a high ROI. But email marketing also takes commitment and, at times, is very time consuming. Happily, the most effective campaigns can also be automated, with a number of them practically running themselves.read more
To paraphrase Bob Dylan, “The algorithms they are a changing.” Facebook has had a rough couple of years. Between fake news, fake people and foreign interference, its reputation has been somewhat tarnished. Marketers have to be asking themselves, “Is Facebook still an effective platform for business?” And if so, how?read more
Websites are so commonplace that you would assume every small business has at least one. However, a recent survey by CNBC revealed that almost 50% of small businesses have declined to claim this piece of the digital marketplace. Why? It comes down to three fundamental reasons.read more
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