The BIG MISTAKE Made by EVERY New Business
According to the Census Bureau, an average of 4.4 million businesses are started in the U.S. yearly. Everything from financial advisors to falafel stands, from law firms to ladder manufacturers, many of them started by entrepreneurs with high levels of education, experience, and expertise. Yet, somehow, they all make the same mistake.
Year of the “Wabbit”
According to the Chinese calendar, January 22 marks the beginning of the year of the Rabbit, a year of peace, prosperity, longevity, and hope. The Rabbit is the luckiest of the 12 animals of the zodiac and symbolizes energy, elegance, and beauty. It is also quiet, clever, fertile, and prosperous in Korean folk tales. In addition, the Rabbit is resourceful, has many ideas, and is adept at adapting to the environment, moving quickly and steadily toward completing its goals. This is the perfect time to plan and set your marketing objectives for the coming year.
There is no better example of “rabbit-ness” than that Looney Toons icon, Bugs Bunny.
Coaxing the Audience Out of Their House and Into Yours
The key is to remind audiences why they love the arts first, tapping into their lifelong passions and helping them to realize what they are missing. With so many people still hesitant to venture far from home, traditional marketing efforts may not be enough. Digital Marketing, on the other hand, is a very effective and economical way to reach them where they live.
LinkedIn Company Pages
LinkedIn Compay Pages Get an Edge on your competition. Extend your brand, expand your network, establish your credibility, and grow your business. The graphic at the top of this post is the banner from my company page. Did you know there are 840 million Members...
The Zero Moment of Truth
Google coined the term “The Zero Moment of Truth,” or ZMOT, to signify the period before the purchase where the Consumer conducts searches, consults review sites, and checks out social media posts in order to gather information about the product or service they want to buy.
With the economy opening up, and Consumers getting ready to buy again, we are heading toward one big ZMOT, and working it just might be the best way to take advantage of all that pent-up demand.
Home Sweet Home Office
Now that the Corona Virus has grounded the country and sent everyone to their rooms, many people find themselves working from home for the first time.
As with anything, there are Pros and Cons. On the Pro side, if you live in a normal-sized dwelling, there is no commuting. You save the time and money that would have been spent on just getting to work. As for Con’s, you’ll need to exercise an increased degree of self-discipline, and you may experience a sense of isolation.
