Are You Your Best-Kept Secret?

Do you have trouble tooting your own horn? Are you uncomfortable extolling your virtues, discussing your success, telling people how good you are?

Or do you feel that you get enough business by word of mouth and that your stable of clients is so bulletproof that spending money on Branding is a waste of time and money?

In other words, are you your own best-kept secret?

No matter how long you’ve been in business or how loyal you think your clients are, there will always be new competitors, new technology, and the usual ups and downs of the business environment.

Many businesses fail because they fly under the radar and don’t project a strong, unique, memorable identity. It is essential to actively promote your business to ensure it stands out and attracts the attention it deserves.

Effective Branding relies on visibility and recognition. Otherwise your target audience may not be aware of your products or services or that you exist at all!

How strong is your brand? Ask yourself the following questions:

Is your Mission clearly communicated?
Do you have a well-defined target audience?
Does your messaging build trust with your audience by speaking to their needs?

Okay, this may be rocket science, but I am still amazed at how often it is overlooked or ignored, as underdeveloped brands are allowed to become stale and out-of-date, ending with many companies going out of business.

If this is starting to sound uncomfortably familiar, let’s set up a quick Zoom call to see how we can help at no cost or obligation.

Interested or curious?

Please visit my calendar and schedule a call, and we’ll send you our Business Resource Guide, the companion to my book You Oughta Be In Business—a Humorous Guide for the Self-Employed. It contains such useful gems of information as: