The future is not only calling, it’s talking back. While researching marketing trends for the coming year, I realized that calling them “trends” was like calling the Internet a “fad.” History may well refer to them as Cultural Milestones, developments that are literally coming of age, creating new opportunities and challenges that will change the way we think of, and conduct, business well into the future…and beyond!read more
While you were shopping for that perfect gift this Holiday Season, you probably noticed a rapidly growing list of products built around connectivity. Collectively known as The Internet of Things, IoT for short, they aspire to enhance your life by allowing you to interact with everyday objects. If you have seen the “Be My Guest” number from “Beauty and the Beast” you get the idea.read more
WordPress, the most popular Content Management System in the world, is rolling out a major reworking of, well, everything. Version 5.0 or “Gutenberg,” is named after Johannes Gutenberg (duh), who invented movable type more than 500 years ago. While not as revolutionary as its namesake, this version takes a different approach to content…read more
Relevant, compelling, shareable content is the key to Digital Marketing success. But where is all that great content going to come from, you ask? Well, here are11 Content Marketing ideas that can be implemented right away. Each one is suitable for repurposing, on multiple platforms, in multiple ways, so they’ll go a long way.read more
Getting More by Doing Less. Email marketing is powerful— it is targeted with a high ROI. But email marketing also takes commitment and, at times, is very time consuming. Happily, the most effective campaigns can also be automated, with a number of them practically running themselves.read more
To paraphrase Bob Dylan, “The algorithms they are a changing.” Facebook has had a rough couple of years. Between fake news, fake people and foreign interference, its reputation has been somewhat tarnished. Marketers have to be asking themselves, “Is Facebook still an effective platform for business?” And if so, just how Facebook’s in light of its response to its troubles.read more
Websites are so common place that you would assume every small business has at least one. However, a recent survey by CNBC revealed that almost 50% of small businesses have declined to claim this piece of the digital marketplace. Why? It comes down to three basic reasons:read more
Today there’s more to Branding than a spiffy logo, and a snappy tagline. With the majority of your customer interactions taking place on the online, the experience your clients or customers have using your website, or app, is as much a part of your Brand as your mission statement.read more
It’s the middle of summer. Clients and associates are on vacation, mentally if not physically, and businesses everywhere are in the midst of the traditional seasonal slow down. So NOW would be the perfect time…read more
Halloween is about costumes and the best ones belong to Super Heroes! More than masks and tights, they make these Heroes the biggest brands in the world. Forget x-ray vision or scampering up the sides of buildings…read more
The words “Brand Development” often conjure up images of endless meetings, discussions, design iterations and finally that feeling of “what are we doing here, anyway.” And while all that can be true, Branding has become a necessary part of business success. I have found it…read more
Take My Tweets Please… What Comedy Can Teach Us About Content Creation. I was surprised recently to come across the following question posted on LinkedIn. “Is Having a Kick-Ass Sense of Humor Essential in a Social Media Manager?” It was the first time I had seen “a...read more
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