Gutenberg: A Brave New Word Press

WordPress, the most popular Content Management System in the world, is rolling out a major reworking of, well,…everything. Version 5.0, named Gutenberg, named after Johannes Gutenberg (duh), who invented movable type more than 500 years ago. While perhaps not as revolutionary as its namesake, this version of WordPress takes a very different approach to content creation, ditching the familiar text based Admin for a visual, “drag and drop” interface.

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Content with Your Content?

Content with Your Content?

Relevant, compelling, shareable content is the key to Digital Marketing success. But where is all that great content going to come from, you ask? Well, here are11 Content Marketing ideas that can be implemented right away. Each one is suitable for repurposing, on multiple platforms, in multiple ways, so they’ll go a long way.

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Automating Your Emails

Automating Your Emails

Getting More by Doing Less. Email marketing is powerful— it is targeted with a high ROI. But email marketing also takes commitment and, at times, is very time consuming. Happily, the most effective campaigns can also be automated, with a number of them practically running themselves.

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Facebook Today, Now What?!

Facebook Today, Now What?!

To paraphrase Bob Dylan, “The algorithms they are a changing.” Facebook has had a rough couple of years. Between fake news, fake people and foreign interference, its reputation has been somewhat tarnished. Marketers have to be asking themselves, “Is Facebook still an effective platform for business?” And if so, just how Facebook’s in light of its response to its troubles.

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Internet or InterNOT

Internet or InterNOT

Websites are so common place that you would assume every small business has at least one. However, a recent survey by CNBC revealed that almost 50% of small businesses have declined to claim this piece of the digital marketplace. Why? It comes down to three basic reasons:

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Brand UX or Are U Xperienced

Brand UX or Are U Xperienced

Today there’s more to Branding than a spiffy logo, and a snappy tagline. With the majority of your customer interactions taking place on the online, the experience your clients or customers have using your website, or app, is as much a part of your Brand as your mission statement.

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When to Redesign that Website

When to Redesign that Website

It’s the middle of summer. Clients and associates are on vacation, mentally if not physically, and businesses everywhere are in the midst of the traditional seasonal slow down. So NOW would be the perfect time…

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Super Hero Branding Secrets

Super Hero Branding Secrets

Halloween is about costumes and the best ones belong to Super Heroes! More than masks and tights, they make these Heroes the biggest brands in the world. Forget x-ray vision or scampering up the sides of buildings…

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Speed Branding

Speed Branding

The words “Brand Development” often conjure up images of endless meetings, discussions, design iterations and finally that feeling of “what are we doing here, anyway.” And while all that can be true, Branding has become a necessary part of business success. I have found it…

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Take My Tweets, Please

Take My Tweets, Please

Take My Tweets Please…   What Comedy Can Teach Us About Content Creation. I was surprised recently to come across the following question posted on LinkedIn. “Is Having a Kick-Ass Sense of Humor Essential in a Social Media Manager?”  It was the first time I had seen “a...

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